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ExxonMobil Follows AMSOIL into Extended Drain Market
Motor oil technology has gradually progressed since the days of the earliest
automobiles. In those days, standard motor oil drain intervals were between
and 1000 miles, and motorists had to switch viscosity grades with the
of the seasons. The development of oil filtration and additive technology in
1930s allowed drain intervals to increase to 2000 and later 3000 miles,
the development of viscosity modifiers in the 1940s allowed the formulation
multi-grade oils that could be used in both hot and cold temperatures.
When AMSOIL introduced the world’s first synthetic motor oil for internal
combustion engines in 1972, it set all new standards for quality. Its
synthetic base stocks were comprised of pure, uniform molecules not subject
the shortcomings of conventional motor oil, such as volatility and shear.
on engine tests, drain intervals could be increased substantially, and
recommended 25,000 mile/one year drain intervals. AMSOIL continues to be the
leader in synthetic lubricant and extended drain technology, blending its
with top-of-the-line synthetic base stocks and premium additive packages
provide optimum protection and performance and extended drain intervals.
ExxonMobil recently announced a new line of motor oils recommended for
drain intervals. It was only a matter of time before another company
the path forged by AMSOIL over 30 years ago. Some motorists may recall that
Mobil also followed AMSOIL into the synthetic motor oil business,
its synthetic motor oil several years after AMSOIL. The technology for
oil drains is obviously available, but until now, the major oil companies
had other agendas. Marc Graham, who is president of Pennzoil-Quaker
Jiffy Lube International, was quoted in a 2001 Lubricants World interview as
saying, “At [PQS] we use a number internally that if we [shortened the drain
interval] by 100 miles [for each car serviced], it would mean an additional
million in revenue for the company.” He also explained that “if we could
our customers to get one more oil change per year, it’s worth $294 million
the oil change alone and $441 million in revenue, when you include the
products and services customers typically buy along with the oil change.”
Mobil backed off 25,000 mile oil change intervals in 1974. Mobil briefly
recommended 25,000 mile oil drains in the 1970’s. It’s not difficult to
out who they were trying to compete with. AMSOIL was the only other company
offering synthetic motor oils and recommended 25,000 mile drain intervals.
However, it may be that because vehicle manufacturers weren’t yet
with extended drain intervals, Mobil retracted its extended drain
recommendations and simply recommended motorists follow the intervals
in their vehicle’s owners manual. Of course, traditional oil change
recommendations also allow Mobil and other motor oil companies to sell a lot
more oil. Everyone wins but the customer.
AMSOIL stands apart from the competition. AMSOIL has always formulated its
products to be the absolute best, continually researching ways to make its
already outstanding products even better. Other oil companies, however, are
beholden to shareholders, and one could speculate that their incentive is to
maximize profit. They formulate oils down to a price, rather than
them to be the best they can be. Then, they price their products to maximize
profits. In addition, AMSOIL has 33 years of experience blending premium
extended drain synthetic oils. That’s 33 years worth of proven performance
A close look at ExxonMobil’s new long drain motor oil line reveals that two
petroleum based, one is a synthetic blend and only one, Mobil 1 Extended
Performance, is a full synthetic. The petroleum based products are
for 5000 mile drains, the synthetic blend for 7500 mile drains and Extended
Performance for 15,000 mile drains. However, a look at the fine print
that ExxonMobil is still recommending drivers follow the oil drain
recommendations listed in their owners manuals during the warranty period.
AMSOIL synthetic motor oils are recommended for 25,000 mile or one year
intervals in both new and older vehicles. The AMSOIL warranty stands behind
AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.
delivers the highest quality lubricants on the market. It’s the AMSOIL
and it’s what customers expect. Al Amatuzio coined the phrase “extended
interval,” and from the beginning, AMSOIL synthetic motor oils have been
formulated for extended drain intervals.
Vehicle manufacturers are pushing for extended oil drain intervals. Vehicle
manufacturers in Europe have been recommending extended oil drains for
fact, the average drain interval in Europe is 10,000 miles. Vehicle
manufacturers in the United States are definitely coming around to extended
drains as well. Most owners manuals from recent model vehicles recommend
7500 mile oil drain intervals. In addition, oil life monitors have become
increasingly common on today’s vehicles, allowing and encouraging motorists
increase drain intervals up to 12,000 miles, even when using conventional
Vehicles equipped with an oil life monitor no longer recommend oil changes
solely on mileage. The system measures engine operational data such as
temperature, revolutions and speed to determine when the oil is nearing the
of its life.
The motor oil industry is faced with the extended oil drain interval issue.
success of oil life monitors has posed a threat to motor oil companies who
insist oil must be changed every 3000 miles. It becomes increasingly
to maintain this position when vehicle manufacturers are recommending
significantly longer intervals with the use of their oil monitoring systems.
This is no doubt one of the reasons ExxonMobil finally introduced a line of
drain motor oils.
AMSOIL products are available for less. The suggested retail price of the
oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to
quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for
a quart. By registering as an
AMSOIL Preferred Customer, customers pay only
$4.65 a quart, and even less when purchasing by the case.
AMSOIL is the undisputed leader in
Synthetics have proven to be the BEST.
AMSOIL also engineers and manufactures Ea Oil
Filters with Nanofiber Technology which have a 25,000 mile/1-year service life as well as
specialized filtration systems for commercial and fleet
applications in cars and light, medium and heavy trucks which
can filter particles down to less than one micron (a standard
full flow oil filter can only filter to 20-25 microns, and at
a reduced efficiency) making oil changes virtually
unnecessary and virtually eliminating engine wear.
These filters have been proven by millions of miles of
over-the road trucks, construction equipment and fleet
AMSOIL saves you time and money.
The only 25,000 mile/one- year and 35,000/one-
year motor oil in the world.
Exceeds the most stringent performance
specifications of all major U.S. and foreign automotive and truck
Provides up to two-times the wear protection of
other motor oils.
Increases the life of your vehicle.
Improves performance, fuel economy and
Diesel oil and filtration products designed to
deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
Used by many national racing teams, fleets,
police departments, construction firms and trucking companies.
Lane Performance Oils is comprised of a group of highly skilled team of Engineers and Lubrication and
Filtration Specialists. You too, can join our group when you become an AMSOIL
Dealer and take advantage of all that we offer as you use products in your own
vehicles or begin your own AMSOIL business. You won't find a more knowledgeable
and skilled group of Dealers anywhere which is very important when you need
support as you build your business.
In addition, as a Dealer in our Group you will receive exclusive unlimited
product, technical and business support from the only group of Truck and
Automotive Engineers and Lubrication Specialists on the net.
Dealers in our Group will also receive an exclusive business
and internet promotional package.
Please, email us at
email@example.com for more details.
We do not only run our business on the internet. We also have numerous
commercial, industrial, trucking, excavating, construction, logging, police,
racing and many more accounts that we support and service on a regular basis. We
have several fully stocked warehouses and fully equipped shop facilities. This
provides us with excellent knowledge of the products, equipment and the business
and the ability to respond immediately to any of your needs.
We will use this
knowledge and experience to help you get started so you too can achieve your
We possess the skills, desire and knowledge to answer questions, solve problems,
improve efficiency, reduce downtime, maintenance costs and increase the
durability and life of all of your vehicles.
Read what our satisfied customers have to say about us. Read through our
website. Contact us with any questions. If you decide to become an AMSOIL Dealer
you will be joining, in our opinion, the most skilled AMSOIL group there is. We
will help you get started and provide you with the tools and information in
order to be successful in this business or with technical and product assistance
to use AMSOIL products in your own vehicles.
We offer several options to receive information on AMSOIL. We welcome the
opportunity to work with you personally as your servicing AMSOIL Dealer. Our
AMSOIL Dealer Group is led by a Truck/Automotive Engineer and Lubrication
Specialist extensive experience. This exceptional benefit is
Please, email us at
we will send you an exclusive
comprehensive package of product, technical and business information.
If you are
serious about AMSOIL products and the business opportunity this is the best
option. You will receive extensive technical and business support from both
myself and my Direct Jobber, a Detroit, Michigan Truck/Automotive Engineer and
Lubrication Specialist with extensive experience. We look forward to helping
you learn about AMSOIL.
Or for a smaller, very general information package (which includes a catalog and
Dealer application) you can request information via any of the links below.
To request a FREE Factory Direct Catalog
For Information on Becoming an AMSOIL Dealer
To Buy AMSOIL Products in the AMSOIL On-Line Store
Become a Preferred Customer- Purchase AMSOIL Products Factory Direct at
Wholesale Prices- Save About 25-30%
To Sell AMSOIL in Your Store or Purchase For Use in
Your Businesses Equipment
To visit the AMSOIL Corporate Website for Product
and Business Opportunity Information
AMSOIL PowerSports Portal - We Put The Power in PowerSports
Diesel Power Site Forum for Power Stroke, Duramax and Dodge Cummins
AMSOIL is Proudly Made in the U.S.A.
AMSOIL is America's Oil.
Largest and Most Knowledgeable
AMSOIL Group in the U.S & Canada led by the only AMSOIL Regency Platinum 7 Star
Direct Jobber in the Organization who is also a former Ford Motor Company Senior Powertrain and Chassis Engineer.
Contact Us |
On-Line Store |
Lane Performance Oils
21635 Olivia Ave
Sauk Village, IL 60411